The following topics are being considered for the next series of Launch Pad. As usual, these short meetings are to educate members in various business settings and issues.
1) Making Money Out of Comics
2) Game Development in Asia
3) The Art of Art
4) An overview of the Telecommunications Industry and Business
5) Creating, Recording and Mixing Your Own Music
6) How to Create and Enhance Your Blog (and make money too!)
We hope that you will be interested in these titles. Feel free to recommend some topics / areas which may interest you. Send your feedback to Ms. Nadiah, Ms. Lua or Mr. Loh via e-mail. We will notify you of any talks via e-mail as soon as the venue and time has been set.
Filed under: Launch Pad
Hi there! Erm, i think this website will be of use especially for those who are looking for opportunities in the IT field. The opportunities which i means is erm…. get updated with the latest IT news of the country here…. perhaps some new business ideas might pop in your mind
http://www.msc.com.my/
I am not sure how good it is, coz i went through it a few times only….
The Art of Art sounds interesting. Hopefully there will be a talk on it
There sure will be. Stay tuned. Next week will be the launch of an interesting event AND website, which will be ongoing for some time. New Launch Pads will commence starting next month.
Stay tuned on this board.
Blue Ocean Strategy.
Zhi Yuan: Care to explain wat that means?
A review from one random user:
The authors have published many articles over the last decade on Value Innovation. This is their first book. It summarizes their extensive knowledge on out-of-the-box strategic thinking.
What is a BLUE OCEAN STRATEGY? The authors explain it by comparing it to a red ocean strategy (traditional strategic thinking):
1. DO NOT compete in existing market space. INSTEAD you should create uncontested market space.
2. DO NOT beat the competition. INSTEAD you should make the competition irrelevant.
3. DO NOT exploit existing demand. INSTEAD you should create and capture new demand.
4. DO NOT make the value/cost trade-off. INSTEAD you should break the value/cost trade-off.
5. DO NOT align the whole system of a company’s activities with its strategic choice of differentiation or low cost. INSTEAD you should align the whole system of a company’s activities in pursuit of both differentiation and low cost.
A red ocean strategy is based on traditional strategic thinking – e.g. Harvard’s strategy guru Michael Porter.
Some cases:
* Airline industry price wars result in bankruptcies and low profit margins. Southwest Airlines creates a new market by offering the speed of air travel with the low cost and flexibility of driving.
* Golf equipment industry competes to win a greater share of existing golf customers. Callaway Golf creates “Big Bertha”, a golf club with a large head that attracted new customers to golf that had been frustrated by the difficulty of hitting the ball.
* The cosmetic industry creates a red ocean with models, expensive advertising, and promises of youth and beauty. The Body Shop creates a blue ocean that lasts more than a decade by creating functional cosmetics that defied the industry which sold emotionally appealing cosmetics.
* The wine industry gluts the market with a red ocean of thousands of brands competing on the finest oaks and tannins and legacy winey names. Casella wines creates [yellow tail], a blue ocean wine that succeeded by eliminating complexity, elitism and consumer confusion and creating a fun simple image that non-wine drinkers could enjoy.
A blue ocean is created in the region where a company’s actions favourably affect both its cost structure and it value proposition to buyers. Cost savings are made from eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in, due to the high sales volumes that superior value generates.
Examples of strategic moves that created blue oceans of new, untapped demand:
- NetJets (fractional Jet ownership)
- Cirque du Soleil (the circus reinvented for the entertainment market)
- Starbucks (coffee as low-cost luxury for high-end consumers)
- Ebay (online auctioning)
- Sony (the Walkman – personal portable stereos)
- Cars: Japanese fuel-efficient autos (mid-70s) and Chrysler minivan (1984)
- Computers: Apple personal computer (1978) and Dell’s built-to-order computers (mid-1990s).
The INSEAD professors Kim and Mauborgne have written regularly on the subject of Value Innovation since 1997 in Harvard Business Review. Being a business development manager, their thought leadership on strategic innovation has inspired me tremendously over the years. Their articles have been standard texts for many MBA students for some time (e.g. “Value Innovation”, “Creating New Market Space”, “Charting your Company’s Future”). I expect their first book to be just as dominant in any strategy library as Michael Porter’s books (the guru behind the classic red ocean strategies).
Peter Leerskov,
M.Sc. in International Business (Marketing & Management) and Graduate Diploma in E-business
The style of writing is quite familiar . Did you write guest posts for other bloggers?
After reading this article, I just feel that I need more information on the topic. Could you share some more resources ?
тоже наверняка был у кого-то первым самокатом)
здесь видел ет gamebulletin.ru
“Here’s a good golfing site. Pretty good golf program for the money if you ask me. Shave 15 points off your game in two weeks? Well, for a money back guarantee I suppose I’ll give it a shot. “